Learning Outcomes

Defining Sustainability

The Triple Bottom Line

Lesson Summary

In this module you will learn about the relationship between sustainability and running a business. You will learn ways in which a business can address their social, environmental and economic impact.

Social Impact

Environmental Impact

Economic Impact

In this module you will learn what is meant by the social, environmental and economic impacts of running a business. You will be introduced to the term "triple bottom line" and its importance.

Limits to Growth

History of Earth

Earth's Resources

Human Activity Impacts on Ecosystems

In this module you will learn about common views of economic growth and how they relate to sustainability in business. You will learn about the Earth’s history and key natural resources and the threats to ecosystems from human activities.

Sustainability Reporting

Overview of Accountability

Sustainability Reporting Process

Sustainability Reporting Guidelines and Certification

Life Cycle Management

In this module you will learn about the importance of accountability in running a sustainable business. You will be introduced to sustainability reporting and its importance. You will also learn about life cycle management, carbon footprint, and water footprint analysis and their importance to a sustainable business.

Recruitment

Training and Performance Appraisal

Pay, Benefits, and Labor Relations

In this module you will learn how a sustainable business recruits employees. You will also learn the approach a sustainable business takes to training of staff, performance appraisal, pay, and employee benefits.

Investments and Corporate Performance

Sustainable Financing and Insurance

In this module you will learn how running a business sustainable can impact various financial activities. You will be introduced to idea of green and socially responsible investment opportunities and learn why sustainability is important to the insurance industry.

Diploma in Sustainable Business - First Assessment

You must score 80% or more to pass this assessment.

Overview of Entrepreneurship

Entrepreneurial Opportunities and Resources

Why be an Entrepreneur?

In this module you will be introduced to the process of entrepreneurship. You will learn about the different motivations for becoming an entrepreneur. You will learn about entrepreneurship and the challenges that the modern day entrepreneur faces.

Entrepreneurship and Sustainable Business

Types of Entrepreneurship

In this module you will learn how entrepreneurship can have a role in running a successful and sustainable business. You will learn about different types of entrepreneurship and how they can relate to business sustainability.

Overview of Innovation

Technological Innovation

In this module you will learn how innovation can have a role in sustainable business. You will learn about the relationship with technology and innovation in sustainable business. You will learn the importance of creating social networks in sustainable business.

Simply Green Biofuels

Challenges and Overcoming Them

Getting the Business Off the Ground

Lack of Profitability

Future of the Business

In this module you will be introduced to the company Simply Green Biofuels and its founder Andrew Kellar. You will learn about his entrepreneurial venture into running a sustainable business including challenges and achievements. This real world example will help you gain a deeper understanding of sustainable business entrepreneurship and how it can be put in place.

Introduction to Sustainable Business Marketing

Sustainable Marketing Strategy

In this module you will be introduced to the practice of sustainable business marketing, how it builds upon traditional marketing methods and applies them specifically to environmental and social initiatives and products and services. You will learn how a business creates a strong sustainability marketing strategy.

Product

Market Segmentation

Price

Place (Distribution)

Promotion

In this module you will be introduced to the 4 P’s of the marketing mix (product, price, place (distribution), and promotion). You will learn how sustainability works with the elements of the marketing mix and about the process of market segmentation and how it can be used in sustainable marketing.

Market Barriers to Sustainability Products

Business Risks of Sustainability Marketing

In this module you will learn about the various market barriers to sustainability products and how these barriers can be addressed. You will also learn the various risks that are associated with sustainability marketing.

Diploma in Sustainable Business - Second Assessment

Diploma in Sustainable Business - Assessment

Learn how running a sustainable business positively impacts the environment, society, and the economy

Diploma in Sustainable Business

This free online Diploma in Sustainable Business course from Alison will give you a much better understanding of how sustainable economic development can help in meeting the needs of the present without compromising the needs of future generations. You will learn its role in counteracting global climate change as well as how current and future demands for the earth's resources can be met by our growing population.

8 Best Ecology Courses for 2025: How Species and Systems Interact

EdX’s 2021: Year in Review

Duolingo Q1 2026: Toward 100M DAUs with Record Engagement and Slower Paid Growth

20 Most Cited Research Papers on MOOCs

262K Courses, 833M Enrollments: Breaking Down Udemy’s Massive Catalog

10 Best Assembly Language Courses for 2025: Bare-Metal Programming

Coursera Lays Off ~150 Staff After Udemy Merger

30 Hours of MATLAB Courses with Free Certificate

Why Duolingo is Worth More Than Coursera and Udemy Combined

7 Best Reverse Engineering Courses for 2025

Coursera’s $100 Million Thesis: Andrew Ng Will Think of Something

Harvard Launches Two New Free Certificate Courses

10,000+ Free Courses from Tech Giants: Learn from Google, Microsoft, Amazon, and More

31 Most Popular Online Courses Starting in June 2024

Coursera’s New Deal with Google Could Cost the Company Millions

OKR Certification Course: A Path to Renewed Enthusiasm and Productivity